Scaling the design process

How do you design personalized experiences at scale? In this tutorial, Chelsea talks about how artificial intelligence is transforming UX design by enabling teams to build products that adapt to individual users at scale rather than relying on traditional persona-based design approaches. In intelligence-driven products, outcomes are probabilistic and vary across people and contexts, which makes static personas less effective for capturing real-world complexity. Welcome to the world of designing for a spectrum of outcomes.

Chelsea Simek is a Principal UX Engineer that works on using data and technology, using data and technology to help designers better understand people and design better products. Her work bridges technical experimentation with product and design thinking.